National S’mores Day is August 10, and there is no better way to celebrate the occasion than with the delicious combination of purely delicious Hershey®‘s Milk Chocolate, crisp graham crackers and toasted, gooey marshmallows. This summer, Hershey’s Milk Chocolate has partnered with influential social media moms from TheMotherhood, an award-winning web community of 13,000 mothers, to provide sweet and easy tips for families to celebrate National S’mores Day and enjoy S’mores all season long.

“National S’mores Day is another great reason to gather family and friends to enjoy this classic summertime treat,” said Emily McKhann of TheMotherhood. “Combining Hershey’s Milk Chocolate, graham crackers and toasted marshmallows is the perfect way to sweeten any summer day and create lasting memories.”

Tips for Creating S’mores Smiles

S’mores have been a centerpiece of summertime since the recipe was first published in the Girl Scouts handbook in 1927. The classic treat is fun to make and offers families and friends an activity they can enjoy together. Below are some quick and easy tips for enjoying S’mores on National S’mores Day and everyday:

1. Family Activity S’mores – Make S’mores a family activity by getting everyone involved. Little ones can be in charge of assembling the graham crackers and Hershey’s Milk Chocolate bars while adults and older children take care of roasting the marshmallows. Once your S’mores are ready, dig in and enjoy this tasty treat together.
2. Grilled S’mores – For a fun new way to enjoy S’mores, try making them on the grill! Simply wrap S’mores in aluminum foil and place on a medium-hot grill and cook 1 to 2 minutes on each side. When you’re done you’ll have S’mores that are grilled to perfection.
3. Party with S’mores –The next time you’re invited to a summer party, bring S’mores ingredients as your contribution to the gathering. Guests will love making gooey S’mores and you’ll be a hit at the party.
4. Summer Vacation S’mores – S’mores aren’t only for camping! Many hotel chains offer fire pits or grilling areas which are perfect for making S’mores to help sweeten your trip and create a new family tradition. Staying home this summer? You can also build S’mores at the park or playground in the designated picnic or grilling area.

Say S’mores and Share Memories

This summer, families can showcase their favorite S’mores memories by visiting Hershey’s Facebook page at www.facebook.com/hersheys to download the Say S’mores application. Families are invited to participate in monthly themed photo contests for a chance to win S’mores-themed prizes, including a camera, photo printing gift card, outdoor fire pit, roasting skewers and all of the ingredients needed to make S’mores.

For more tips on creating S’more’s summertime memories or to participate in the Say S’mores photo contest and view official rules, please visit the Hershey’s brand Facebook page at www.facebook.com/hersheys.

SOURCE The Hershey Company

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This unique book may look like a cookbook, smell like a cookbook, and you’ll be able to make yummy delicious treats like from a cookbook… but here’s the catch.  It’s REALLY a marketing book.  When you submit your recipe you must also submit a marketing insight to share with other marketers.  So not only are you going to get some great recipes (I’m very partial to the one I submitted), but you’re going to get some marketing schooling.

From their website:

Since the 90’s, affiliate marketers have had a love affair with cookies – not the chocolate chip, or oatmeal variety – but the pieces of code that ultimately tracks affiliates’ sales and commissions earned.

These affiliate marketers are a diverse group. Some work part-time and earn enough to subsidize their income while others have created extremely lucrative businesses.

For the uninitiated, Missy Ward is Co-Founder of Affiliate Summit, Co-Publisher/Co-Editor in Chief of FeedFront Magazine, VP of Operations for MoneyMindedMoms.com, Founder of Affiliate Marketers Give Back, and all around amazing woman I’m happy to know.  Also involved in this great project are Mary Poiley, founder of InternetCareerHunt.com; and Jen Goode, Doodler in Charge of JGoodeDesigns.com.

If you’ve got an awesome recipe, and some keen marketing advice or knowledge to share, please submit a recipe!

Hey boys and girls, have I got a gift for you!  I was contacted by Freschetta® Pizza and they asked me to review their new Freschetta FlatBread Pizza variety.  Being an every day fan of Freschetta®, I had no problem giving this new variety a shot.  I normally prefer a thicker crust on my pizza, but after a great experience last summer giving real New York City thin crust pizza a try, I was definitely willing to check out some other crust options with this FlatBread variety.

Not being a fan of a lot of toppings on my pizza, I gave the Five-Cheese a shot.  A small, crispy pizza seemed like a perfect light lunch for a Sunday afternoon.  I really liked the crust for a change of pace… it was light and crispy.  It didn’t seem like the traditional pizza to me, but it was still tasty.  Though I didn’t go for one of the topping heavy varieties, the cheese was very good and the sauce was light, again contributing to the lightness of the pizza.  I know my husband will appreciate that there are a variety of flavor combinations (Zesty Italian, Roasted Garlic and Spinach, Pepperoni, and the Five-Cheese I tried) so when I get these in the future there’s something we’ll both like.  The frozen pizzas we usually eat are Bagel Bites and Mama Celeste, so hopefully I can ween him onto this since it’s SO much better.  And despite the coupon, they really weren’t that expensive anyway…less than I’d thought.

Lucky for you, Freschetta® sent me coupons for a FREE Freschetta® pizza so I could try it out.  I have 3 left to give away, so the first three comments on this post will receive the coupons via mail.  They’re only good until 5/31/10 so be sure to follow up your comment with an email with your address so I can put the coupons in the mail for you.  United States and Canada residents only, please, as I don’t believe the coupons are valid internationally.

Don’t worry – if you’re not one of the first three to request the free pizza coupon, you can always go online and  get a coupon for $1 off Freschetta® Pizza! So leave your comment, send your email, and I”ll send YOU one of these 3 coupons for a FREE Freschetta®Pizza!

GORDONSVILLE, VA., December 2 , 2009—PBM Products, LLC, a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam’s Club, Target, Kroger, Walgreens, and other retailers, has received a favorable jury verdict and a $13.5 million damages award in its false advertising lawsuit against Mead Johnson & Co., the operating subsidiary of Mead Johnson Nutrition Company (NYSE: MJN) (“Mead Johnson”), the makers of the national-brand Enfamil® LIPIL® Infant Formula. Mead Johnson is 83 percent-owned by Bristol-Myers Squibb.

PBM’s lawsuit claimed that Mead Johnson engaged in false and misleading campaigns against PBM’s competing store-brand of infant formulas, suggesting they do not provide the same nutrition as Mead Johnson’s brands. PBM’s store-brand infant formulas cost up to 50 percent less than Enfamil® LIPIL®. The $13.5 million in damages awarded by the jury in the United States District Court for the Eastern District of Virginia is one of the largest damages awards ever for a false advertising case.

“This decision by a jury of the people confirms that Mead Johnson’s ads have been false in suggesting that there is a nutritional difference between our store-brand formula products and their products, when in fact the only major difference is price,” said PBM CEO Paul B. Manning. “Despite Mead Johnson’s scare tactics, parents are assured that PBM’s formula products are as high quality and nutritious as Mead Johnson’s.”

U.S. District Court Judge James R. Spencer issued his written rulings yesterday following the November 10^th jury verdict. Judge Spencer’s written rulings permanently enjoined Mead Johnson from making any false statements concerning PBM’s infant formula, including the claims Mead Johnson previously made in Enfamil advertising that “It may be tempting to try a less expensive store brand, but only Enfamil LIPIL is clinically proven to improve brain and eye development,” and “there are plenty of other ways to save on baby expenses without cutting back on nutrition.”  The Court also ordered Mead Johnson to retrieve from the public domain all advertising or promotional materials containing these or any other false claims about PBM’s store brand infant formula. 

The details of the decision and the complaint are posted online in full at:

· http://www.pbmproducts.com/docs/Order_Laches.pdf

· http://www.pbmproducts.com/docs/PBM_Complaint_MJ_III_LIPIL.pdf

The nutritional supplements under examination in the case are two fats, DHA (docosahexaenoic acid) and ARA (arachidonic acid), which Mead Johnson calls “LIPIL®” solely for marketing purposes and touts as promoting infant brain and eye development. PBM’s claim focused on Mead Johnson’s direct mailing to more than 1.6 million parents of an alarming blurry picture of a child’s cartoon duck next to a clear picture of the same image which suggested that anything other than the Enfamil LIPIL® blend of ingredients is inferior and will result in poor eye and brain development. Other parts of the false advertising campaign consist of statements that only Enfamil LIPIL has been proven to confer visual and mental benefits on infants, and store-brand formulas are a “cut-back in nutrition” compared to Enfamil.

PBM successfully argued that these advertisements were false and misleading especially since PBM store- brand infant formulas have the same nutrients at the same levels as Enfamil. PBM infant formulas are formulated to contain DHA and ARA, and are sourced from the same supplier in amounts which equal or exceed the DHA and ARA in Mead Johnson’s Enfamil LIPIL®.

This decision marks the third time PBM Products has sued Mead Johnson for false advertising claims. On the prior occasions Mead Johnson admitted that it made false claims about PBM’s products. It is also the first false advertising case to focus on the issue of DHA and ARA nutritional ingredients in formula, which were introduced into the market in 2003 and have become a staple in recent years by many brands as key components for infant development.

“This jury verdict should send a significant and clear message to Mead Johnson about the way it conducts marketing and advertising for its brands,” said Manning. “This lawsuit also demonstrates our complete commitment to defending our products and the valuable brands of our retail partners.”

“As a parent and supporter of children’s medical research, I take a personal responsibility in assuring our customers that the products we produce are healthy and nutritionally equivalent to brand names like Enfamil® LIPIL®. It is important, especially now, for parents to know that there are lower priced yet highly nutritious store-brand formulas that will provide the same benefit to their children as any national brand name formula product,” Manning added.

The U.S. infant formula market is estimated at $3.4 billion and the global market is estimated at $7.9 billion.

All of PBM’s formulas, and for that matter all of U.S. infant formulas, are subject to the exacting standards of the U.S. Food and Drug Administration (FDA), pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. For more information, visit this FDA link.

PBM Products was represented by the law firm Kramer Levin Naftalis & Frankel LLP. Partners from the firm’s advertising practice, Harold P. Weinberger and Jonathan M. Wagner in New York, led the team.

About PBM

PBM is privately owned and based in Gordonsville, VA. PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

Enfamil® LIPIL® are registered trademarks of Mead Johnson & Co.

From now until Father’s Day you can save an incredible amount – up to 64% – on the perfect steaks, chops, and ribs for Dad, and get 12 free burgers. I can personally vouch that Omaha Steaks is top quality – often better than you’ll find at the local grocery store – and shipped in a way that maintains perfect freshness. It’s a great gift for those of us who don’t live in the same state as our dads. I can have this shipped right to his door and it’s something I KNOW he’ll love! It’s also a great gift if, like me, you have a dad who has EVERYTHING!

1. Dice breasts & prepare to brown in a large skillet.
2. As you get started, add butter as specified on rice box & prepare as if there was no chicken.
3. Chop & add broccoli before the boil off step for the rice & cover as per directions on the box.

So I realize that this is something that some people may not be familiar with if you don’t live in such an ethnically diverse area as myself.  So Asian Food Grocer will now ship them directly to you.  You can get these goodies shipped right to you.  This is a packet of various Japanese goodies for $15.99.  I admit that I’d be skeptical to purchase any candy that doesn’t have English on the packaging (only because I can’t otherwise know what flavor to expect), but I can personally vouch for Pocky.  It’s basically a thin breadstick dipped in chocolate.  And they also have the kind that has nuts in the chocolate.  I’ve heaed the Hello Kitty pies are good, but never personally had one.  Check it out and try something new for a change

I love this idea because it’s customized and it’s appropriate for either a male or female loved one – as long as their love for Jones is as strong as their love for you, that is.  Jones can be an acquired taste for some since it’s a pure cane soda – that means they don’t use things like high fructose corn syrup to sweeten it, just sugar.  I know anyone who prefers the Coca-Cola still bottled in Mexico that uses sugar over the stuff bottled here in the US will appreciate this for sure.

You can upload your own photograph and all bottles in the case will have the same photo.  You can submit either a black and white photo (which I think as a certain charm to it, given the bright color of the soda) or color.  The price isn’t too shabby either – $29.99 + shipping will get you 12 custom bottles, a Jones Soda poster, and a Love Potion #6 flavored lip balm.  Forgetting the value of the poster and the lip balm, that’s about $2.50 per bottle, which is about what you’d pay buying a single bottle from your local corner store.  Except, nowhere near as cool.

I’m diggin’ the idea, and may just pick some up a case to give a bottle or two to some friends here and there as my own valentine card.  So if a whole case seems like too much to give to one person, feel free to steal my idea and share them with friends.  This isn’t just a Valentine’s Day offer, either.  While this flavor is a limited item, they also offer LOLCats on Jones Soda for a limited time and year-round customized cases through the Jones Soda Store.  It’s a great idea that’s one of a kind, so check it out and give it a try

From Favorite Brand Name Recipes, Vol. 7, No. 70, October 12, 2004.
Makes about 10 cups

1. Arrange 2 pieces of candy, draping each over opposite sides of each cube section in ice cube tray.  Fill each section with soda.
2. Freeze 1 hour 30 minutes or until frozen.
3. Combine juice & remaining soda in punchbowl just before serving.
4. Unmold cubes & float in juice mixture.  Serve immediately.

Send your recipe in to info@foodaskew.net & put Halloween in the subject line along with your recipe’s title.  Make sure to check out the Submit page for guidelines for recipe submission to include all necessary ingredients and portions so we can post the recipe in good faith that it’s accurate.

C’mon & get festive!